Activated charcoal is making the rounds as a buzzy beauty & personal care trend item. Soaps, masks, toothpaste, even underwear are made with activated charcoal and promises of fixing your every ailment. But not so fast – are these claims science-based or just marketing magic?

Let’s break it down. First of all, activated charcoal is found nowhere in nature. It is chemically manufactured, so any claims of “organic activated charcoal” are flat-out false. 

Activated charcoal is also quite harsh on the skin. Therefore, it should not be used every day. If your daily cleanser is activated charcoal, it is likely too harsh and should be replaced with someone more gentle and nourishing.

Finally, activated charcoal does not remove oil or sebum. Say what? If your cleanser is not removing oil or sebum, it’s not doing its job. Say it with me: “You had one job, cleanser.” If you have acne-prone skin, this missed opportunity is going to be a big problem for you. 

Got It. What’s the Best Alternative? 

Glad you asked. Singing from the rooftops: CLAY! 

Contrary to activated charcoal, clay is 100% natural & organic. It is gentle, soothing, and can be used every day. Clay removes oil, sebum, sunscreen, makeup, and other grime. This is essential for preventing clogged pores.

BONUS: Clay feeds the skin essential micronutrients like iron, sodium, calcium, potassium, magnesium, selenium, and manganese. 

When comparing activated charcoal and clay, there is no contest. Clay is the undisputed winner in every category. Ditch the activated charcoal craze, and seek out clay-based cleansers and masks to properly cleanse and nourish your skin.